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This solution will ensuring a safer and more affordable way to travel long distances while saving money together.
Users can either search, create a search alert, or publish ride-sharing requests. They can also filter their search based on their preferences.
The app allows uses to connect securely with other users, through the internal chat feature in order to share details about the upcoming trip. This will prevents users from sharing sensitive information such as phone number and email.
After finishing the trip the app can calculate the trip cost and safely transfer money if needed.
Users can also rate and review other users to create accountability.
- Social Media Mining
- Competitive analysis
- Interviews
- Personas
- Storyboards
- QOC Analysis
- Wire framing
- Low/High fidelity prototype
- User Testing
Iteration
💡 There is no solution that connects people who want to ride share to the same destination together.
💡 Both Lyft and Uber Ride-sharing features match users with people heading in the same direction, not the same destination. This can lead to longer trips when time is the most critical
It is challenging and uncertain to find reliable taxi services during late-night hours.
Some users face discomfort in asking their friends for early morning rides to the airport.
Users perceive Uber and Lyft as expensive options, and they lack clarity on how the ridesharing feature operates in their specific area.
Individuals express concerns about safety when approaching strangers on social media platforms for ridesharing purposes.
Through user interviews, I developed four personas to represent different user types and perspectives. I categorized them into two groups Pro Personas and Anti-Personas.
Pro Personas: I created three pro personas, who are either University of Michigan students or friends of students visiting from out of state. These personas complained of expensive Uber chargers to the airport and expressed interest in finding other people to share the expenses together.
Anti-Persona: Lisa represents the anti-persona. She resides in Ann Arbor and has a strong support network of family and friends who can drive her to the airport, eliminating the need for her to worry about arranging a taxi or transportation service.
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By leveraging sketching and storyboarding techniques, I embraced a broader approach to problem-solving, transcending the constraints of designing solely a mobile app. This allowed me to generate a diverse range of solutions and explore more creative ideas. The flexibility of these methods enabled me to think beyond traditional boundaries and incorporate innovative solutions into my design process.
Using QOC (Question, Option, Criteria) diagrams, I employed a systematic approach to determine the most suitable tool or solution to proceed with. Drawing upon the insights gained from research and need-finding interviews, I established a list of criteria, including factors like safety, affordability, and availability. By evaluating various options against these criteria, the diagrams played a vital role in guiding my decision-making process. They helped me make informed design choices by identifying the idea that best aligned with user needs, effectively addressed the problem at hand, and fulfilled the design goal.
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A phone application that Connects Passengers going to the same destination
User's connect through in app texts and calls to decide on the shared transportations and ensure privacy
To create accountability the app has a rating system and for reminders it is connected to user's calendars
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Why? Explain sketching -- add more digital wireframes?
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Ideation and sketching storyboards helped me developed a lot of key features that I would not have included if I started with designing high-fidelity prototypes
One of the key learnings from this project is gaining a comprehensive
understanding of the end-to-end product design process, which involves thoroughly researching the problem space, empathizing with the user, and crafting a high-fidelity prototype that effectively addresses the user's needs.
The app can be more secure and efficient if it was connected to a private transportation service and users can directly schedule their rides
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